“You don’t need a
weatherman to know which way the wind blows …”
Bob Dylan, Subterranean Homesick Blues
There’s a
storm blowing in from the southwest, drawing moisture all the way from the
remnants of a hurricane near Hawaii. It
will arrive in my neighborhood in about three hours. Winds will be blustery, and I can expect at
least a half inch of rain this evening.
I know all
of this because I have access, whether on broadcast TV or my computer, to the
most sophisticated, high-tech meteorological equipment on the face of the
earth. I have multiple radar stations
lighting up my screen with shades of green, yellow, orange and, occasionally
and worryingly, red; I have satellite images of cloud patterns far out into the
Pacific; I have live weather cameras scattered around the state; I have graphs
and charts from Federal agencies and the University of Washington; I have an
app from the Weather Channel that tells me, minute by minute, what’s happening
and what will ensue in the immediate future. I have video and GoPro pseudo-experiences of
tornadoes, hurricanes and blizzards. Weather
is a certifiable obsession, not just for me, but for many of us who live in the
Northwest. I used to do content analyses
of local television news broadcasts for my Mass Media class. In every broadcast, around 11% of the time
was devoted to weather (25% was commercials, another 11% was sports—that doesn’t
leave much time for actual “news”).
It’s
colorful, scientific, entertaining—such weathercasters as Jeff Renner and Steve
Pool are local icons—but it’s not fun.
It used to
be. I grew up with weather presented as
a graphic novel.
Early
television news was, quite frankly, pretty boring. A reconstructed radio or newspaper reporter
read copy from a paper script, often with a backdrop of analog clocks set to
different time zones. “Video” was really
film clips (usually days out of date) from movie newsreels. The tone was
straight-laced and somber, and the coverage (local broadcasts lasted fifteen
minutes) superficial. But television, as
early producers were discovering, is fundamentally more than “radio with
pictures”—it’s a visual medium. You have to see things, not hear about them.
But just
how, in a pre-satellite, pre-weather radar, pre-remote video world, was one to
show a low-pressure area?
For KING TV
in Seattle, the answer was cartoons. In
1951, when they were still the only station in the Northwest, they hired a
local commercial cartoonist, Bob Hale, and commissioned him to illustrate the
weather. Although his was hardly an
effervescent personality, Bob Hale quickly became a star. He had little scientific or meteorological
expertise, but that wasn’t necessary; the U.S. Weather Bureau supplied the
forecasts. Hale’s task was to make them
comprehensible to the rest of us, and he did so admirably, with a happy sun (“Old
Saul”), grim, glowering clouds and puffy wind gusts. It was like a high-school magic show every
night—a bespectacled, balding, geeky guy (reportedly not infrequently fortified
by liquids from the nearby Doghouse bar) with an easel and grease pens. His segment often drew more viewers than the
news itself, and his cheery, simple style inspired some of us to try our hands
at cartooning.
Bob Hale
I was one
of them. At the height of his
popularity, Bob Hale offered a correspondence course in cartooning, and I
prevailed upon my parents to pay for my tuition. Each week I’d receive a lesson and send my “homework”
back to be evaluated. Unfortunately, my
evaluations revealed that I had little talent and nothing in particular to say
in graphic art, and a future career in cartooning weathercasting was
dashed.
Hale’s wasn’t. He attained national notice and, in the early
‘60s, was lured away to San Diego, to be replaced by another cartoonist, Bob
Cram. Cram was actually funnier and had
a more complex style, and he created a cast of recurring characters like Onshore
Flo and Milli Bar to dramatize upcoming events.
For nearly another decade he carried on the cartooning tradition on
KING, even after Hale came back for a brief comeback attempt.
But it was
a new age, a Space Age, and new technologies left little room for folksy guys
with grease pens. Sexy weathergirls in
front of green screens, yes. But
cartooning weathermen…not so much. By
the early ‘70s, even KING became serious and scientific, and the weathermap
became increasingly colorful and graphic in a far different way. Weathercasters
increasingly possessed advanced degrees and scientific credentials and actually
prepared their own forecasts from an increasing array of tools and data. And weather became a serious, sober subject.
Is it just
coincidence that in this new age we have a flourishing culture of Know-Nothing
climate change deniers? Maybe they’d
benefit from a cartoonist to explain it all to them.
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